Thom' Luka (luka91) wrote,
Thom' Luka

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It's Tour de France on TV, on Eurosport, and they just had a commercial break and showed a commercial by Trekbikes with Lance Armstrong..

Now, I've never understood the point of those commercials.. with some celebrity..

Now, Celebrities might pick one product because they want this or that..

But more often than not.. Doesn't celebrities do advertising because they're paid for it?

If someone wears Nike Fooball-shoes.. isn't that because, most likely, because Nike offered the best deal?

Knowing that, how effective is the advertising then, when people might think.. "Yeah, sure.. they paid him well, so why should I care?"

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